Charlie Gladstone, rentier or entrepreneur? A case study of contemporary ‘Aristocratic Enterprise’

Context, including social class is an emerging topic of interest in entrepreneurship studies. According to prevailing orthodoxy, be upper-class anti-enterprise. Aristocrats are defined through their ownership land and rentier status portrayed as conservative being focused on stewardship estates, rather than engaging with enterprising activities. This case challenges this traditional perception arguing that aristocrats can pursue entrepreneurial approach contrast traditional, low-risk, estate management. The focus upon aristocrat Charlie Gladstone explore phenomenon. both serial entrepreneur who engages his efforts the economic reinvigoration estates expanding portfolio ventures. demonstrates enriched human, capital available exploited manner.